Now, social media platforms like YouTube and Facebook (and its subsidiary Instagram) ask users to submit content created or modified using some form of artificial intelligence.
The move follows the announcement in February by the Indian Ministry of Electronics and Information Technology that it will introduce the necessary regulations requiring platforms with more than 50 users to use AI-Media not installed.
Under the amendment, users who share photos, videos or audio that have been heavily edited using AI tools must label them as such.
The platforms are also changing policies around their five million users in India.
What strikes me most here is the difference between “real” and “ai
We've seen companies like Tiktok release tools that allow you to control how much AI-generated content you see or add invisible watermarks to track whether a video was created by AI.
This is a huge change for anyone who creates content, views it or uses social media for work. So if a brand shares an edited photo without disclosing it, it could mean fines – or reduce trust.
In the west, users can begin to look closely at what is shown to them and ask themselves: “Is this really made by a person?”
Personally, I'm glad platforms are doing this – but labeling alone won't be a magic bullet.
Discovery technology must improve, creators still need to be transparent, and users will need to stay on their toes.
As the Flood of AI-Talk only piles up, it seems we'll see more rules, more controls, and (of course) inevitably more chaos and incomparably less complexity.
