Machine Learning

25 years of the invention of visual search

Both updates build on 25 years of innovation to make the world's visual information more quickly accessible and usable. To see how we got here, let's take a look back at some of the big launches that changed the way we search for — and — photos.

2001: Google Images

When Jennifer Lopez's green Versace dress broke the Internet in 2000, we realized that the standard search page at the time – a list of links in blue text – was not enough. People just didn't want to learn about the dress – they wanted see it. So in July 2001, we launched Google Images, making it possible for the first time to search and explore visual content across the web.

2009: Similar Images

The Similar Images feature made it possible to find images without relying on text alone. If you search for “bow,” you may see pictures of bow hair and bows and arrows. By clicking on the one you had in mind and tapping “find similar images,” you can see most of what you're looking for without typing a new query.

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