I-Google Trends Iyakudukisa: Ungakwenza Kanjani Ukufunda Ngomshini Ngedatha Ye-Google Trends
. Kuyisipho esingakanani lokhu emphakathini. Ukube bekungewona amathrendi e-google, besizokwazi kanjani ukuthi amafilimu amaningi e-Disney akhululwa ngeminyaka yawo-2000s aholele ekutheni kube nezahlukaniso ezimbalwa e-UK. Noma ukuthi ukuphuza i-Coca Cola kuyikhambi elingaziwa lokuklwebheka kwekati.
Ima, ingabe ngiphinde ngidideke ukuhlobana nembangela?
Uma ukhetha ukubuka ngaphezulu kokufunda, ungakwenza khona lapha:
I-Google Trends ingelinye lamathuluzi asetshenziswa kakhulu ekuhlaziyeni ukuziphatha kwabantu esikalini. Izintatheli ziyayisebenzisa. Ososayensi bedatha bayayisebenzisa. Wonke amaphepha akhelwe phezu kwawo. Kodwa kunempahla eyisisekelo yedatha ye-Google Trends eyenza kube lula kakhulu ukuyisebenzisa kabi, ikakhulukazi uma usebenza ngochungechunge lwesikhathi noma uzama ukwakha amamodeli, futhi abantu abaningi ababoni ukuthi bayakwenza.
Wonke amashadi nezithombe-skrini zidalwe ngumbhali ngaphandle kwalapho kushiwo ngenye indlela.
Inkinga ngedatha ye-Google Trends
I-Google ayizishicileli ngempela izibalo kumthamo wabo wosesho. Lolo lwazi luphrinta amadola kubo futhi ayikho indlela abangakuvulela ngayo lokho ukuze abanye abantu benze imali. Kodwa abasinika kona kuyindlela yokubona uchungechunge lwesikhathi, ukuqonda izinguquko ekusesheni kwabantu kwetemu elithile nendlela abakwenza ngayo lokho ngokusinika isethi evamile yedatha.
Lokhu akuzwakali kuyinkinga uze uzame ukufunda ngomshini ngakho. Ngoba uma kuziwa ekutholeni umshini ukuze ufunde noma yini, sidinga ukunikeza idatha eningi.
Umbono wami wokuqala bekuwukuthatha iwindi leminyaka emihlanu kodwa nginenkinga ngokushesha: uma iwindi lesikhathi likhulu, idatha iyancipha. Angikwazanga ukuthola idatha yansuku zonke iminyaka emihlanu futhi ngenkathi ngase ngicabanga ukuthi “vele uthathe isikhathi esiphezulu ongathola ngaso idatha yansuku zonke bese uhambisa lelo windi”, lokho bekuyinkinga futhi. Ngoba kulapha lapho ngathola khona ukwesaba kweqiniso ukujwayela:
Kungakhathaliseki ukuthi yisiphi isikhathi engisisebenzisayo noma yiliphi igama lokusesha elilodwa engilisebenzisayo, iphoyinti ledatha elinenani eliphakeme kakhulu lokusesha lisethwa ngokushesha libe ngu-100. Lokho kusho ukuthi incazelo yezinguquko ezingu-100 kuwo wonke amawindi engiwasebenzisayo.
Konke lokhu okuthunyelwe kukhona ngenxa yalesi sizathu.
I-Google Trends Basics
Manje, angazi noma uke wasebenzisa i-Google Trends ngaphambilini kodwa uma ungakayisebenzisi, ngizokuxoxa ngakho ukuze sithole umnyombo wenkinga.
Ngakho-ke ngizosesha igama elithi “motivation” futhi lizozenzakalela liye e-UK ngoba yilapho ngisuka khona nasosukwini oludlule futhi sinegrafu ethandekayo ebonisa ukuthi abantu bebesesha kaningi kangakanani igama elithi “motivation” emahoreni angama-24 edlule.
Ngiyakuthanda lokhu ngoba ubona kahle ukuthi abantu basuke befuna ugqozi ngosuku lokusebenza, akekho oseshayo lapho iningi lezwe lilele futhi kukhona izingane ezimbalwa ezidinga ukukhuthazwa ngomsebenzi wazo wesikole. Anginayo incazelo ngosesho lwasebusuku kodwa ngingaqagela ukuthi laba abantu abakulungele ukubuyela emsebenzini kusasa.
Manje lokhu kuyathandeka kodwa kuyilapho ukukhuphuka kwemizuzu eyisishiyagalombili ngaphezu kwamahora angu-24 kusinika amaphuzu edatha angu-180 amahle esingawasebenzisa, iningi lazo empeleni ziro futhi angazi noma amahora angama-24 adlule abekhuthaza kakhulu yini abantu uma kuqhathaniswa nonyaka wonke noma namuhla umele umnikelo ophakeme kakhulu we-GDP wonyaka, ngakho-ke Ngizokwandisa iwindi kancane.
Isikhathi lapho siya evikini, into yokuqala oyiqaphelayo ukuthi idatha incane kakhulu. Sineviki lama-data kodwa manje sekuyihora kuphela futhi ngisenenkinga efanayo yokungazi ummeleli onjani kuleli sonto.
Ngingakwazi ukuqhubeka nokuhlehlisa isithombe. Izinsuku ezingama-30, izinsuku ezingama-90. Ephuzwini ngalinye silahlekelwa yimbudumbudu futhi asinawo noma yikuphi eduze kwamaphoyinti edatha amaningi njengoba senze amahora angu-24. Uma ngizokwakha imodeli yangempela, lokhu ngeke kuyinqamule. Ngidinga ukukhula.
Futhi uma ngikhetha iminyaka emihlanu yilapho sizobhekana khona nenkinga ekhuthaze yonke le vidiyo (uxolo, lokho bekungahlosiwe): Angikwazi ukuthola idatha yansuku zonke. Futhi, kungani namuhla ingasekho ku-100?
Lapha kulele inkinga yangempela ngedatha ye-google trends
Njengoba ngishilo ekuqaleni, idatha ye-google trends ijwayelekile. Lokhu kusho ukuthi noma yisiphi isikhathi engisisebenzisayo noma igama elilodwa lokusesha engilisebenzisayo, iphoyinti ledatha elinenani eliphakeme kakhulu lokusesha limiswa ngokushesha libe ngu-100. Wonke amanye amaphuzu ehliswa ngokufanele. Uma umhla ka-1 Ephreli ube nohhafu wokusesha okuphezulu, khona-ke umhla woku-1 ka-Ephreli uzoba nemiphumela ye-google yamathrendi engu-50.
Ngakho ake sibheke isibonelo lapha ukuze sicacise iphuzu. Masithathe izinyanga zikaMeyi noJuni 2025, zombili izinsuku ezingama-30 noma ezingama-31 ukuze sibe nedatha yansuku zonke lapha, empeleni siyasilahlekela ngaphezu kwezinsuku ezingama-90. Uma ngibheka uMay uyabona ukuthi sesikaliwe ngakho sishaya u-100 mhlaka 13 kuthi ngoJuni sishaye mhlaka 10. Ngakho-ke ngabe lokho kusho ukuthi ugqozi lwaseshwa kaningi mhlaka-10 Juni njengoba kwakunjalo ngomhla ziyi-13 kuNhlaba?
Uma ngihlehlisa manje ukuze ngibe noMeyi noJuni kugrafu efanayo, ungabona ngokushesha ukuthi akunjalo. Uma zombili lezi zinyanga zifakiwe siyabona ukuthi ukusesha kogqozi kube nemiphumela ye-google engu-83 ngomhla ka-10 Juni, okusho ukuthi njengengxenye yokusesha e-UK, bekuyi-81% yengxenye yokusesha ngomhla ka-13 Meyi. Uma singahlehlisanga isithombe, besingeke sikwazi lokho.
Manje konke akulahlekile, sithole ulwazi oluthe xaxa kulokhu kuhlolwa ngoba siyazi ukuthi siyakwazi ukubona umehluko ohlobene phakathi kwamaphoyinti edatha amabili uma womabili efakwe kugrafu efanayo, ngakho-ke uma silayishe uMeyi noJuni ngokuhlukana, ukwazi ukuthi umhlaka-10 Juni ungama-81% wezi-13 zikaMeyi kusho ukuthi singakwazi ukwehlisela uJuni ngokufanele futhi idatha izoqhathaniseka.
Yilokho enganquma ukuthi ngizokwenza. Ngizolanda idatha yami yethrendi ye-google ngokugqagqana kosuku olulodwa ewindini ngalinye, ngakho-ke umhlaka-1 Jan kuya kumhla zingama-31 kuNdasa, bese kuba umhla zingama-31 kuNdasa kuya zingama-31 kuJulayi. Bese ngikwazi ukusebenzisa umhla zingama-31 kuNdasa kuwo womabili amasethi wedatha ukukala isethi yesibili ukuze iqhathaniswe neyokuqala.
Kodwa ngenkathi lokhu kuseduze kokuthile esingakusebenzisa, kukhona enye inkinga futhi Ngidinga ukukwazisa.
I-Google Trends: Olunye Ungqimba Lokungahleliwe
Ngakho-ke uma kukhulunywa ngedatha ye-Google Trends, i-google empeleni ayilandeleli konke ukusesha okukodwa. Lokho kungaba yiphupho elibi lezibalo. Kunalokho, i-Google iyayisebenzisa amasu amasampula ngakho ukwakha isethulo semiqulu yosesho.
Lokhu kusho ukuthi nakuba isampula lakhiwe kahle kakhulu, i-Google phela, usuku ngalunye luzoba nalo ukushintshashintsha okungahleliwe kwemvelo. Uma ngenhlanhla umhla zingama-31 kuNdasa bekuwusuku lapho isampula le-Google laliphezulu noma liphansi ngokungavamile uma liqhathaniswa nomhlaba wangempela, indlela yethu yokugqagqana ibingangenisa iphutha kuyo yonke isethi yethu yedatha.
Ngaphezu kwalokhu, kufanele futhi sicabangele ukuzungeza. Okuthrendayo kwe-Google kuzungeza yonke into kunombolo ephelele eseduze. Akukho 50.5, 50 noma 51. Manje lokhu kubonakala sengathi imininingwane encane kodwa empeleni kungaba inkinga enkulu. Ake ngikubonise ukuthi kungani.
Ngomhla zizi-4 ku-Okthoba 2021, kwaba khona i- i-spike enkulu ekusesheni i-Facebook. Le spike enkulu ifinyelela ku-100 futhi ngenxa yalokho yonke enye into kuleso sikhathi isondele kakhulu ku-zero. Uma usondeza enombolweni ephelele eseduze lelo phutha elincane lika-0.5 livele libe ngu-a iphutha elikhulu lokulinganisa lapho inombolo yakho ingu-1 noma 2 kuphela. Lokhu kusho ukuthi isisombululo sethu kufanele sibe namandla ngokwanele ukuze sibambe umsindo, hhayi nje ukukala.
Ngakho sikuxazulula kanjani lokhu? Siyazi ukuthi ngokwesilinganiso amasampula azomela, ngakho ake sithathe isampula elikhudlwana. Uma sisebenzisa iwindi elikhudlwana ukuze sithole ukugqagqana kwethu, ukuhlukahluka okungahleliwe namaphutha okusondeza kunomthelela omncane.
Ngakho nali icebo lokugcina. Ngiyazi ukuthi ngingathola idatha yansuku zonke kufika ezinsukwini ezingu-90. Ngizolayisha iwindi eligoqayo lezikhathi zezinsuku ezingu-90 kodwa ngizoqinisekisa ukuthi iwindi ngalinye lidlula inyanga egcwele nelandelayo. Ngaleyo ndlela, ukugqagqana kwethu akulona nje usuku olulodwa olungase lube nomsindo kodwa a ihange elizinzile lenyanga yonke esingazisebenzisa ukukala idatha yethu ngokunembe kakhudlwana.
Ngakho kuzwakala sengathi sinecebo. Nginokukhathazeka okuthile, ikakhulukazi ukuthi ngokuba namaqoqo amaningi kuzoba namaphutha ahlanganisayo futhi kungaholela ekutheni izinombolo ezinkulu ziqhume ngokuphelele. Kodwa ukuze ubone ukuthi lokhu kuthuthumela kanjani ngedatha yangempela kufanele sihambe sikwenze. Ngakho nansi eyodwa engiyenze ngaphambili.
Ikhodi Yokubhala ukuze Uthole Amathrendi e-Google
Ngemva kokubhala konke esikuxoxile ngekhodi, nangemva kokuzijabulisa ivinjelwe okwesikhashana kusuka kumathrendi e-google wokudonsa idatha eningi, ngihlanganise amagrafu athile. Ukusabela kwami ngokushesha lapho ngibona lokhu kwaba: “Hhayi, kwaqhuma phezulu”.
Igrafu engezansi ikhombisa iminyaka yami emihlanu eboshelwe ndawonye yokusesha ye-Facebook. Uzobona ukuthambekela okuhle okuzinzile kokwehla kodwa ama-spikes amabili agqamile. Esokuqala salokhu kwaba yi-spike enkulu ngomhlaka-4 Okthoba 2021 esikhulume ngayo ekuqaleni.
Umcabango wami wokuqala kwaba ukuthi qinisekisa ama-spikes. Mina, ngokungaqondakali, ngiyi-google futhi ngathola mayelana nokunqamuka kwe-Meta okwandile ngalolo suku. Ngadonsa idatha ye-Instagram ne-Whatsapp ngesikhathi esifanayo futhi ngabona ama-spikes afanayo. Ngakho ngangazi ukuthi i-spike yayingokoqobo kodwa ngangisenombuzo: Ingabe yayinkulu kakhulu?
Lapho ngibeka uchungechunge lwami lwesikhathi eceleni negrafu ye-Google Trends, inhliziyo yami yacwila. Ama-spikes ami ayemakhulu uma eqhathaniswa. Ngaqala ukucabanga ukuthi ngingakusingatha kanjani lokhu. Ingabe kufanele ngibeke inani eliphakeme le-spike? Lokho kuzwakala kungenangqondo futhi kuzolahlekelwa ulwazi mayelana nobukhulu obuhlobene bezikhonkwane. Ingabe kufanele ngifake isikali esingenasizathu? Futhi, kwazwakala njengokuqagela.
Lokho kwaze kwaba yilapho ngithola ugqozi. Khumbula, i-Google Trends isinika idatha yamasonto onke yalesi sikhathi, yingakho senza lokhu. Kuthiwani uma mina ngilinganisele idatha yami yalelo sonto ukuze ubone ukuthi iqhathaniswa kanjani nenani leviki le-Google?
Kulapho ngiphefumule khona kakhulu. Lelo viki libe yi-spike enkulu kakhulu ku-Google Trends ngakho isethwe ku-100. Lapho ngilinganisa idatha yami yeviki elifanayo, Ngithole u-102.8. Isondele kakhulu ku-Google Trends. Siphinde siqedele endaweni efanayo. Lokhu kusho ukuthi amaphutha okuhlanganisa avela endleleni yami yokukala awakayiqhumisi idatha yami. Nginokuthile okubonakala futhi kuziphatha njengedatha ye-Google Trends!
Ngakho-ke manje sinendlela eqinile yokudala uchungechunge lwesikhathi lwansuku zonke oluhlanzekile, oluqhathanisekayo lwanoma yiliphi igama lokusesha. Okuhle kakhulu. Kodwa kuthiwani uma empeleni sifuna ukwenza okuthile okuwusizo ngayo, njengokuthi ukuqhathanisa amagama okusesha emhlabeni jikelele Ngokwesibonelo?
Ngoba ngenkathi i-Google Trends ikuvumela ukuthi uqhathanise amagama okusesha amaningi ayikuvumeli ukuqhathanisa okuqondile kwamazwe amaningi. Ngakho-ke ngingakwazi ukubamba idathasethi yesikhuthazo sezwe ngalinye ngisebenzisa indlela esiyixoxile namuhla, kodwa ngiyenza kanjani iqhathanise? I-Facebook iyingxenye yesixazululo.
Kodwa lesi sixazululo singesinye sokuthunyelwe kwebhulogi kamuva, lapho sizokwakha khona a “ubhasikidi wezimpahla” ukuqhathanisa amazwe futhi ubone kahle ukuthi i-Facebook ingena kanjani kukho konke lokhu.
Ngakho-ke namuhla siqale ngombuzo wokuthi singakwazi yini ukumodela ugqozi lukazwelonke futhi ekuzameni ukwenza lokho ngokushesha sishaye udonga. Ngoba idatha yansuku zonke ye-Google Trends iyadukisa. Hhayi ngenxa yephutha, kodwa ngomklamo wayo impela. Sithole indlela yokubhekana nalokho manje, kodwa empilweni yososayensi wedatha, kuhlale kunezinkinga eziningi ezicashe ekhoneni.
