Our latest version of advertising highlights the main star from 2024: AI improves our fraud bargaining ability to display ads to people.
For many years, we have submitted our most advanced technology to protect our advertisements from advertisements bad. 2024, we launched more than 50 enhancements in our LLMS, enabling the effective and direct ability to scale. This review is made of complex investigation, it helps us to identify the bad actors and fraud signals – such as illegal payment information – during account service. This has been kept billions of advertisements that violate the consumer regularly, while verifying official businesses can show advertisements for customers as soon as possible.
We also adapt to our protection from the fight against lasting scams, especially the increase in public ads ads produced by AI. Fighting back, we gathered a group of more experts to improve the Countermeasure, as renewing our misconduct policy to stop advertisers who encourage these scams. As a result, we were able to stop more than 700,000 advertisers. This led to 90% down the reports of this type of scam ad last year.
This is just part of our work in keeping ecosystem for advertising. Learn more from our 2024 security report.
