The retail industry is no stranger to change, but this time around feels different. The rapid development of AI creates a sense of urgency and opportunity to meet evolving customer expectations and help address issues such as rising costs and supply chain complexity. At NRF 2025, Retail's Big Show, Google Cloud is demonstrating how AI agents and AI-powered search are helping retailers work more efficiently and create personalized shopping experiences to meet the needs of the AI era.
Introducing productive AI tools essential for marketers
One of the most revolutionary tools for marketers is Google Agentspace, a platform that helps companies easily create smart agents. AI agents are software systems that use AI to pursue goals and complete tasks on behalf of users. They demonstrate thinking, planning and memory and have a degree of independence to make decisions, learn and adapt. Retailers can now use AI agents to personalize the customer experience by providing personalized product recommendations, answering questions in real time and guiding consumers through the purchase process. AI agents can also automate tasks such as inventory management, customer service and even loss prevention, allowing employees to focus on high-value work.
In addition to Agentspace, before NRF, Google Cloud also shared improvements to Vertex AI Search for commerce, which now uses advanced language models to improve product discovery. And Google Cloud also demonstrated how its Connected Stores solution connects consumer devices and in-store systems to enhance the omnichannel experience. These developments, coupled with Google Cloud's advances in image-to-video conversion and imaging, provide marketers with powerful tools to improve business performance and deliver exceptional customer experiences. Here are a few examples of how retailers are using Google Cloud's AI technology.
Wayfair: Rethinking ecommerce
Wayfair, a leader in online home goods and furniture, shared that it is using Gemini on Vertex AI to significantly improve its product catalog and increase employee productivity. This project helped them speed up the product launch five times by doing tasks like product branding and segmentation. This not only saves them hundreds of thousands of dollars a year, but also ensures a smooth, intuitive experience for customers. Gemini even helps Wayfair catch errors in product information and create a safer online environment by identifying and flagging inappropriate content. Beyond customer experience, Wayfair also uses Gemini on Google Workspace to empower its employees and foster a collaborative and productive workplace.
NVIDIA: Enabling AI from the cloud to the store
Our partnership with NVIDIA is about helping vendors get the tools and infrastructure they need to use AI effectively and at scale. Now with NVIDIA's AI Enterprise software available on Google Cloud, vendors can handle more data and complex AI tasks without having their systems compromised.
Companies like LiveX AI and Standard.ai are already benefiting from this relationship. LiveX AI creates AI agents that reduce customer support costs while providing a personalized experience. And Standard.ai helps brick-and-mortar stores understand customer behavior and improve the in-store experience.
Everseen: Bringing computer vision to market
Everseen has announced that it is partnering with Google Cloud to bring computing vision to brick-and-mortar retail stores. Using Everseen's Vision AI platform with Google Distributed Cloud and Vertex AI, retailers can process large amounts of visual data directly from stores, providing instant alerts and real-time insights. Imagine AI-powered systems that can detect and prevent theft, improve asset management and improve the customer experience.
Partnerships that drive innovation
Collaboration is key to making the best of AI in marketing, and Google Cloud partners announced several new tools at NRF to help marketers see results from their AI investments. Shopify, Revionics, LiveRamp, Revieve and Eagle Eye help retailers transform marketing with AI-powered technology to personalize campaigns, improve customer insights and maximize ad spend. Bloomreach, BigCommerce and Quantum Metric also help retailers create a seamless shopping experience across all channels.
To help retailers operate more sustainably, Manhattan Associates, O9 Solutions, Impact Analytics and 345 Global are using AI to improve efficiency, reduce waste and reduce environmental impact. Finally, companies like Vusion Group, NCR Voyix and Zebra are bringing AI into the retail space to improve operations, personalize shopping and enhance the customer experience.
Join Google Cloud at NRF booth #5507 to see all of these exciting new technologies in action. You can also read more about new AI tools for marketing and other news in Google Cloud's Press Corner, including new products for retailers and partnerships with companies that help retailers use this new technology.
