Machine Learning

Google Pixel and Gold Good Partner to Bring AI to Global Ateliers

Advances in AI have opened up opportunities to become a figurehead in the fashion world. To explore this fusion between technology and high fashion, we are collaborating with Golden Goose – the famous Italian brand celebrated for its commitment to unity – in a new collaboration.

Good Good is known for a unique in-store experience that gives customers the opportunity to customize their sneakers in stores around the world. Now with the power of Gemini, it is very easy to find creativity.

Starting today in more than 40 stores around the world, using the Google Pixel device and the “Gem” created within Gemini's app, visitors will have the opportunity to interact with Gemini's unique artistic features, including things like their names or similar styles. These creations will be brought to life by Golden Goose Artisans and the hands used in their Iconic icons, offering a truly bespoke experience that combines digital innovation with traditional craftsmanship.

With the launch of the latest line of Google Pixel 10 Up, which includes the advanced power of AI's AI's, we see that this could be life in the palm of people's hands: the creativity of the Golden Goose meets the intelligence of Gemini.

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