I-AI Nokufunda Ngomshini Kuwuguqula Kanjani Ulwazi Lwekhasimende

Okulindelwe ngamakhasimende kudlulele ngalé kwesivinini kanye nokufaneleka. Namuhla, abathengi balindele ukuthi imikhiqizo:

• Qonda Okuthandayo
• Zibone kusengaphambili Izidingo
• Letha Okokuzizwisa Okuqondene Nakho Kuzo zonke izindawo zokuthinta

Lokhu kwenze i-Artificial Intelligence (AI) kanye Nokufunda Ngomshini (ML) kubaluleke kakhulu kumasu esimanje esipiliyoni samakhasimende.

Ngokuhlaziya amanani amakhulu edatha yekhasimende ngesikhathi sangempela, i-AI ekuhlangenwe nakho kwamakhasimende inika amandla amabhizinisi ukuthi asuke ekusekeleni okusebenzayo aye ekubandakanyekeni okubikezelayo, okugxile kumakhasimende.

Kule bhulogi, sigqamisa indlela i-AI ne-ML ezithuthukisa ngayo ulwazi lwamakhasimende ngokwenza kube ngokwakho, ukuzenzela okuhlakaniphile, ukuhlaziya imizwelo, kanye nesevisi esebenzayo.

Izinselelo Ezibalulekile Zesipiliyoni Sekhasimende I-AI Iyaxazulula

• Amandla Alinganiselwe Okwenza Okuhlangenwe nakho Kwekhasimende Kube Ngokwakho Ngesikali
  Njengoba izisekelo zamakhasimende zikhula, ukuletha ukuzizwisa komuntu siqu kuba nzima nakakhulu. Amabhizinisi amaningi athembele emilayezweni ejwayelekile, ehlulekayo ukubhekana nokuthandwayo nokulindelwe ngabanye.

• Izikhathi Zokuphendula Ezinensayo kanye Nemijikelezo Yokulungiswa Okude
  Lapho amakhasimende ezama ukuthola ukwesekwa, izimpendulo ezibambezelekile kanye nokuxazululwa kwezinkinga ezinde ngokushesha kuba amaphuzu amakhulu obuhlungu. Ngokukhula okulindelekile kosizo olusheshayo, isevisi ehamba kancane ithinta ngokuqondile ukwaneliseka kwamakhasimende, ukwethenjwa, nokwethembeka kwesikhathi eside.

• Ukubonakala Okumpofu Ekuziphatheni Kwekhasimende Nokuncamelayo
  Izinhlangano zivame ukuqoqa inqwaba yedatha yamakhasimende kodwa zilwela ukuyiguqula ibe imininingwane ephusile. Lokhu kungabi bikho kokucaciseleka kuvimbela amabhizinisi ekuqondeni ngokweqiniso izidingo zamakhasimende nalokho okulindelwe.

• I-High Customer Churn Ngenxa Yokungafinyeleli Okulindelwe
  Uma okulindelwe ngamakhasimende kungafezeki ngokungaguquki, ukunganeliseki kuyakhula ngokuhamba kwesikhathi. Lokhu kuvame ukuphumela ekwenyukeni kwengxabano, ikakhulukazi ezimakethe ezincintisanayo lapho ezinye izindlela zitholakala kalula.

Ukuthi I-AI Nokufunda Ngomshini Kuguqula Kanjani Isipiliyoni Sekhasimende

1. Hyper-Personalization at Scale

I-Hyper-personalization isebenzisa ama-algorithms e-ML ukuhlaziya idatha yesikhathi sangempela, njengomlando wokuphequlula, indawo ebonakalayo, nokuthenga kwangaphambilini, ukuze kudalwe okuhlangenwe nakho okuyingqayizivele kwawo wonke umuntu. Ngokungafani nokuhlukaniswa ngokwesiko, lokhu kwenzeka ezingeni ngalinye ezigidini zamakhasimende ngesikhathi esisodwa.

• Ukulethwa Kokuqukethwe Okunamandla: Amawebhusayithi nezinhlelo zokusebenza manje ahlela kabusha ukuxhumana kwazo, izibhengezo, namagridi omkhiqizo ngesikhathi sangempela ngokusekelwe kunhloso yomsebenzisi othile kanye nezintandokazi zesikhathi esidlule.

• Injini Elandelayo Yesenzo Esingcono Kakhulu (NBA): Amamodeli e-AI aphakamisa isinyathelo esilandelayo esifaneleka kakhulu kumsebenzisi, noma ngabe ikhodi ethile yesaphulelo, ividiyo yokufundisa ewusizo, noma isincomo somkhiqizo, okwandisa ukuguqulwa ngokunikeza inani kunomsindo.

• Ukuhlolwa Kwesikhathi Sangempela Nokuthuthukisa: I-AI iqhubeka ihlola futhi ihlunga amasu okwenza kube ngokwakho, ifunda ngokuzenzekelayo ukuthi yiziphi inhlanganisela yokuqukethwe, isikhathi, nefomethi eqhuba ukuhlanganyela nokwaneliseka okuphezulu kakhulu.

Ukuze uqonde lezi zinhlelo zokusebenza eziyinkimbinkimbi, i Uhlelo Lokuthweswa Iziqu ku-AI & Ukufunda Ngomshini: Izicelo Zebhizinisi inikeza ochwepheshe ngekharikhulamu ebanzi ehlanganisa ukufunda okugadiwe nokungagadiwe, ukufunda okujulile, namanethiwekhi emizwa.

Lesi sisekelo sobuchwepheshe sivumela ongoti ukuthi badizayine futhi basebenzise ama-algorithms adingekayo ezinjini zokuncoma ezithuthukisiwe kanye namamodeli abikezelayo anika amandla ukwenziwa komuntu siqu kwesimanjemanje.

2. Ukwesekwa Kwekhasimende Okunamandla e-AI

Ukusekelwa kwesimanje okuqhutshwa yi-AI kukhuthaza i-Generative AI nokufunda okujulile ukuze kuxazululwe izinkinga eziyinkimbinkimbi ngaphandle kokungenelela komuntu kuyilapho kugcinwa ithoni yemvelo, ezwelayo.

• 24/7 Isixazululo Esihlakaniphile: Abenzeli be-AI manje sebengakwazi ukuphatha ukugeleza komsebenzi okuphelele—njengokucubungula imbuyiselo, ukushintsha indiza, noma ihadiwe yokuxazulula inkinga—kunokukhomba abasebenzisi ekhasini le-FAQ.

• Usizo Lomenzeli (Co-piloting): Ezindabeni ezidinga umuntu, i-AI isebenza ngemuva ukuze inikeze umenzeli isifinyezo somlando wekhasimende, imizwa, kanye “nezimpendulo ezingcono kakhulu” ukuze kusheshiswe ukulungiswa.

• I-Smart Routing: I-ML ihlaziya ulimi nokuphuthuma kwethikithi elingenayo ukuze ilihambise ngokuzenzakalelayo kuchwepheshe ohlomele kangcono ukuphatha leso sihloko, kuncishiswe “ukudlulisa ukukhathala.

3. Ukuhlaziya Imizwa

Ukuhlaziywa kwemizwa okuqhutshwa yi-AI kudlula ukuqonda ukuthi amakhasimende athini ekutolikeni indlela azizwa ngayo. Isebenzisa i-NLP ethuthukisiwe, ikhomba ithoni yemizwa, ukuphuthuma, nenjongo kukho konke ukusebenzelana kwamakhasimende, okuvumela izimpendulo ezizwelayo nezisebenzayo.

• Umzila Wokuqaphela Imizwa: Uma i-AI ithola amasiginali anjengokukhungatheka, intukuthelo, noma ukuphuthuma kuma-imeyili, izingxoxo, noma amakholi, ingakwazi ukubeka phambili icala ngokuzenzakalelayo futhi ilihambise kochwepheshe abaqeqeshiwe abahlomele ukuphatha izimo ezibucayi.

• Izwi Lekhasimende (VoC) Ngesikali: I-AI ihlaziya izigidi zezibuyekezo, izinhlolovo, amathikithi okusekela, nokuthunyelwe kwenkundla yezokuxhumana ukuze kuvumbulule amatimu asafufusa, izitayela zemizwa, noshintsho kokulindelwe ngamakhasimende ngaphandle komzamo owenziwe ngesandla.

• I-Predictive Sentiment Insights: Ngokulandela amaphethini emizwa ngokuhamba kwesikhathi, i-AI ingabikezela ukunganeliseki okungaba khona, izingozi ezikhona, noma izithiyo zesevisi ngaphambi kokuba zikhule.

4. Ukwesekwa kwama-Omnichannel

Amakhasimende esimanje alindele ukuqhubeka okungenazihibe kuwo wonke amashaneli, aqale ingxoxo ezinkundleni zokuxhumana futhi ayigcwalise nge-imeyili noma ingxoxo ngaphandle kokuphinda ulwazi. I-AI inika amandla lokhu ngokuhlanganisa ukusebenzisana kuzo zonke izinkundla nokugcina ubuhlakani bomongo.

• Ukubuka Kwekhasimende Okuhlanganisiwe: I-AI ihlanganisa idatha evela ezinhlelweni ze-CRM, izinkundla zokuxhumana, izinhlelo zokusebenza zeselula, nokusebenzisana kwewebhu ukuze kunikeze isikhathi sangempela, ukubuka kwe-360-degree kohambo lwamakhasimende.

• Ukulondolozwa Kokuqukethwe Kwesiteshi Esiphambanayo: Izingxoxo, okuthandwayo, nezenzo zesikhathi esidlule zigcinwa kuzo zonke izindawo zokuthintwa, okuqinisekisa izimpendulo ezingaguquki nezinolwazi kungakhathaliseki ukuthi yisiphi isiteshi.

• I-Intelligent Trigger-based Engagement: I-AI ihlonza impatho efana nokushiya inqola noma ukubukwa komkhiqizo okuphindaphindiwe futhi iqala ngokuzenzakalelayo ukulandelela komuntu siqu nge-SMS, i-WhatsApp, i-imeyili, noma izaziso zangaphakathi nohlelo.

5. Ukusetshenziswa Okuphumelelayo Kwedatha Yekhasimende Kuwo Wonke Amathimba

Ukuletha ulwazi lwekhasimende olusezingeni eliphezulu kudinga okungaphezu kokuqoqa idatha; idinga ukusebenzisana okungenazihibe kuwo wonke amaqembu. I-AI kanye Nokufunda Ngomshini kunika amandla izinhlangano ukuthi zihlukanise ama-silo edatha futhi ziqinisekise ukuthi imininingwane yamakhasimende iyabiwa, iyasebenza, futhi isetshenziswa ngokungaguquki kuyo yonke iminyango.

• Izinqumo Eziqondanisiwe Zokusebenza: Imininingwane etholwe yidatha isiza amaqembu ukuthi axhumanise imilayezo, iminikelo, namasu osekelo, aqinisekise ukuthi amakhasimende athola ukuzizwisa okuhlangene kuzo zonke izigaba zohambo.

• Ukuthuthukisa Isipiliyoni Esiqhubekayo: Idatha yempendulo neyokuzibandakanya eyabiwe kuwo wonke amaqembu ivumela amamodeli we-AI ukuthi enze ngcono izincomo, athuthukise ikhwalithi yesevisi, futhi avumelane nezimo ezisekelwe ekuthuthukeni okulindelwe ngamakhasimende.

• Uhlaka Oluhlanganisiwe Lobuhlakani Bekhasimende: I-AI ihlanganisa idatha esuka kumaketha, ukuthengisa, ukusekela, namathimba emikhiqizo ibe isendlalelo esihlanganisiwe sobuhlakani, esivumela ukuqonda okungaguquguquki nokunembayo kokuziphatha nezintandokazi zamakhasimende.

Kubaholi nabaphathi abafuna ukuhlanganisa lobu buchwepheshe, i Ayikho Ikhodi AI kanye Nokufunda Ngomshini: Izixazululo Zesayensi Yedatha Yokwakha inikeza indlela yamasu. Lolu hlelo lugxile ekusebenziseni amathuluzi angenayo ikhodi ukwakha amamodeli we-AI wezinhlelo zokusebenza ezifana nezinjini zokuncoma namanethiwekhi e-neural.

Inika amandla ochwepheshe ukuthi basebenzise idatha yokuhlaziya okubikezelayo kanye ne-automation, iqinisekisa ukuthi bangahola izinhlelo ze-AI futhi bathuthukise ulwazi lwamakhasimende ngaphandle kwesizinda sokuhlela.

I-AI Ezimweni Zokusetshenziswa Kwekhasimende

1. I-Starbucks: “Deep Brew” kanye ne-Hyper-personalization

I-Starbucks isebenzisa inkundla ye-AI yobunikazi bayo, i-Deep Brew, ukuvala igebe phakathi kokusebenziseka kalula kwedijithali nomuzwa “wesitolo sekhofi sangomakhelwane”. Isistimu ihlaziya inani elikhulu ledatha ukuze yenze konke ukusebenzelana kuzwakale njengokufanelekile.

• Umthelela: Izici ze-Deep Brew zesimo sezulu sasendaweni, isikhathi sosuku, nohlu lwamagama ukuze kunikezwe izincomo zesikhathi sangempela, ezenzelwe umuntu siqu ngohlelo lokusebenza lwe-Starbucks.

• Umuzwa Wekhasimende: Uma kuntambama kushisa futhi isitolo sinohlu oluphezulu lobisi lwe-oat, uhlelo lokusebenza lungaphakamisa “i-Oatmilk Iced Shaken Espresso” yomuntu siqu kumsebenzisi obonise intshisekelo kuzinketho zamahhala zobisi.

• Umphumela: Ama-oda edijithali manje ahlanganisa ngaphezu kuka-30% wakho konke okwenziwayo, okuqhutshwa ikakhulukazi ukuhambisana kwalezi zinhlinzeko ezikhiqizwe yi-AI.

2. I-Netflix: I-Predictive Content Discovery

I-Netflix isalokhu iyindinganiso yegolide yokusebenzisa i- Machine Learning ukuze kuqedwe “ukukhubazeka kokukhetha.” Injini yabo yokuncoma iwuhlelo oluyinkimbinkimbi lwamanethiwekhi e-neural oluphatha ikhasi eliyisiqalo lomsebenzisi ngalinye njengomkhiqizo ohlukile.

• Umthelela: Ngaphezulu kuka-80% wakho konke okuqukethwe okubukwa endaweni yesikhulumi kutholwa ngezincomo eziqhutshwa yi-AI kunokusesha okwenziwa ngesandla.

• Umuzwa Wekhasimende: Ngaphandle kokuncoma izihloko, i-Netflix isebenzisa i-ML ukwenza umsebenzi wobuciko ngokwezifiso. Uma ujwayele ukubukela ezothando, isithonjana se-movie singase sibonise umbhangqwana oholayo; uma ukhetha isenzo, singabonisa ukushuba okuphezulu okuvela kufilimu efanayo.

• Umphumela: Lokhu kwenzelwa komuntu siqu kakhulu kunciphisa kakhulu i-churn futhi kukhulisa ukugcinwa kwababhalisile besikhathi eside.

Ukucatshangelwa Okubalulekile Kwezinkampani Ukuze Zilondoloze Ukwethenjwa Kokuhlangenwe nakho Kwekhasimende

Njengoba izinhlangano ziya ngokuya zithembela ku-AI ukuze kuthuthukiswe ulwazi lwamakhasimende, ukwamukela izimiso zokuziphatha kuba umsebenzi wamasu esikhundleni sokukhetha kobuchwepheshe. Izinkampani kufanele ziqinisekise ukuthi ukusebenzisana okuqhutshwa yi-AI kuthembekile, kulungile, futhi kuhambisana nokulindelwe ngamakhasimende.

• Qinisekisa Ukungafihli Ekusetshenzisweni kwe-AI: Dala ngokusobala ukuthi i-AI isetshenziswa kuphi futhi kanjani ekusebenzelaneni kwamakhasimende, njengama-chatbots, izincomo, noma izinqumo ezizenzakalelayo, ukugwema ukudukisa amakhasimende.

• Beka Eqhulwini Ubumfihlo Bedatha Nemvume: Sungula izinqubo zokuphatha idatha eziqinile ezihlonipha imvume yekhasimende, ukhawule ukusetshenziswa kwedatha ngezinjongo ezichaziwe, futhi uthobelane nemithetho yokuvikela idatha efanele.

• Qaphela futhi Unciphise Ukuchema: Hlola njalo amamodeli e-AI ukuze uthole ukuchema nokungalungile, futhi usebenzise idatha ehlukahlukene, emele ukuze uqinisekise ukuphathwa ngendlela efanele kuwo wonke amaqembu amakhasimende.

• Umthengisi Wokuziphatha Nokukhethwa Kwamathuluzi: Linganisa amathuluzi enkampani yangaphandle ye-AI nabathengisi ukuze bathobele izindinganiso zokuziphatha, izinqubo zokuphepha kwedatha, kanye nezimfuneko zokubonisa ngale.

Isiphetho

I-AI kanye Nokufunda Ngomshini kuchaza kabusha ukuzizwisa kwekhasimende ngokwenza ukuxhumana kube okomuntu siqu, okusebenzayo, futhi okungenazihibe kuzo zonke izindawo zokuthinta. Uma busetshenziswa ngokuzibophezela, lobu buchwepheshe abuthuthukisi nje kuphela ukusebenza kahle nokusabela kodwa futhi buqinisa ukwethembana nobudlelwano besikhathi eside bamakhasimende.