The latest update to OVI is hitting the sites this week, and frankly it's hard not to at least be in awe of what it powers.
According to a report from webpronews, this approval of the natural environment of AI and strong movements (no one else looks too close) while successfully chatting avatars can lead us to the distant dream of talking videos.
The kind of update that attracts attention, because it's no longer just a nice demo – the creators are actually making a lot of money from it.
What's really wrong with my attention is that the first testers etc. It has already reported a 71% increase in revenue from Evi to measure content output.
That's not pocket change – that's the kind of leap anyone will give in the Creator's economy.
But the flip side comes just as quickly: If AI can make a bound, expressive, human-esque video in seconds – where does that leave editors, animators or even media vendors who spend their careers respecting this sharpness?
For many, it is as if the ground is changing under their feet, and not everyone knows where to stand.
At that time, the ovi is not the only one alive. Investigators have been frustrated by audio-video cutting, which combines voices with visuals in a spooky, crazy way.
Then there's the mobile side of things – a separate research group has published a Text-to-Video model that can run on mobile hardware.
Consider creating full video clips on your phone during the ride to work. There is NO studio. There is no rig. This is between you, your device and your wits.
And as all this takes shape in the creative universe, business is heating up again. Big tech firms are competing to develop AI video services.
Google, for example, has recently made free AI-video tools widely available, suggesting how widely used these types of tools are.
Saying that to some creators myself, feelings are a bit divided. Others are very happy – “Finally I can continue the trend without burning it,” said to me.
But others seemed uneasy, almost as if they were watching a storm gather in the distance. I get both sides.
There is a real opportunity: faster production, cheaper workflow, more productive workflow, Greater Heagroom to test without waiting for editing or translation.
But there is also the danger of SAMENCE and being so spontaneous that the quirks that are human, which make them unmanly, fall by the wayside.
I'll be real – part of me is really excited about where this is going. Anything that frees up creators to use big ideas instead of the evolution of a micromaging framework is what I love.
But the other part is the miracles that happen when a video is as simple as typing a sentence. If everyone can do it, do you still feel special?
Or are we starting to drown in mysterious, finished puns that sound and look the same?
The future here is unwritten. OVI's LEAP is a sign of what is happening, but also where we need to protect, still: The beginning and the voice and the small imperfections that make the storyteller feel human.
And maybe that's the real challenge – how to take the heavy lifting out of the machines without sacrificing our souls to create the process.
