It's funny – for years, we've been told to “Google It.” But recently, people say “chatgpt-ing” instead.
According to a recent piece on the fast company, AI isn't just changing how we buy — it's redefining how we get it anything else Online.
Search engines used to reward whoever shouts the loudest for keywords. Now, AI listens to Shespest Whispers: authority, trust, and authenticity.
I saw this. Ask for confusion ai the best running shoes, and it doesn't give you ten blue links – it gives you two good answers, and it's usually right.
It feels more human. Less scrolling, more cutting. This is what marketers call “generative performance engines,” a warm word that means: Stop playing algorithms, start trust.
Even Giants like OpenAI and Gemini's Gemini are racing to integrate shopping and product discovery directly into the conversational experience.
Imagine asking a coffee maker and buying it within the same chat window. It's annoying, irrational, and scary if your business still relies on ancient SEO tactics.
A few months ago, a marketing executive told me, “We used to write for search engines; now we're writing for robots with humanity.”
It sounded silly – until I saw chatgpt recommending Etsy save mid-conversation. That is not SEO. That's Ayi Trust Mapment.
You don't pay for placement; you lead It's about quality, relevance and engagement, as brands like hubspot already agree.
So where does that leave traditional SEO? Not dead, maybe, but definitely.
The brands that are thriving now are the ones that nurture communities that nurture, generate genuine dialogue, and stay nimble as AI reimagines the digital bazaar.
Maybe it's the future of marketing: not shouting into the algorithmic void, but talking – really talking – to listening machines.
