Who is calling now? India's AI startup fights back against spam calls

Spam calls are no joke anymore – especially when they sound like someone's life.
In India, where almost every challenge machines feel suspicious, startups like AI-like equanimity are reshaping how we deal with chaos.
As reported by Forbes India, these young inventors allow AI to take your calls, chat with a stranger, and tell you when it's your turn. Sounds dreamy, right?
But here's the twist: This isn't just a cool gadget — it's SURVIVE technology.
People have lost millions to scams, and like deep voices coming into phone calls, the old “Do Not Disturb” list feels childish at best.
A similar wave of concern has been triggered by NDTV's coverage of AI Scams, where the collective voices echoed those of tech-savvy users.
Creepy? Of course. But it's also a good reason to innovate.
The AI-equivalent startup, founded by Keshav Reddy, says its program isn't just about screen numbers; It listens, turns, and responds flexibly – like a virtual secretary who speaks English, Hindi and Hinglish.
And guess what? It's free, at least for now. That's a huge deal, especially in a country where people get an average of 20 spam calls a day.
The same Spiderx AI concept is already gaining traction among businesses. Catching up? Even if users will trust machines to answer their calls.
The funny part is, the AI may have fought the war itself. While scammers use compound voices to scam victims, AI-powered apps try to find them faster than humans can boast.
Some technical experts told the Indians that this is turning into an “ai versus ai” Warzone, where artificial intelligence must constantly appear to stay close to stay close to one step ahead.
Personally, I tear up. It's fun to think about a future where a friendly bot protects you from scammers, but it's not very attractive – do we really want an app on eaveddrop before doing it?
With the tech crunch just off, regulation and consent will be the next big battleground.
Until that happens, maybe the smart move is still old school: Don't trust every sounding voice on the line.



